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Thailand AI Regulation

Draft law proposed

Overview

No AI-specific legislation has been enacted.
  • The Ministry of Digital Economy and Society (MDES) and the Electronic Transactions Development Agency (ETDA) released Draft Principles of the AI Law in 2025, consolidating earlier separate proposals into a single instrument following public consultation in June 2025. ETDA is revising the draft; it is expected to be submitted to the Cabinet and then move through Parliament, with enactment anticipated around 2026–2027.
  • The draft adopts a risk-based framework modelled on the EU AI Act, with prohibited-risk and high-risk categories defined by sectoral regulators through subordinate legislation
  • Prohibited-risk systems include subliminal manipulation, social scoring, and real-time biometric identification in public spaces
  • High-risk AI providers would face mandatory registration, conformity assessments, and duty-of-care obligations
  • Foreign AI service providers would be required to designate a local legal representative in Thailand
  • An AI Governance Centre under ETDA would coordinate implementation, manage a national AI registry, and oversee regulatory sandboxes
  • The National AI Strategy and Action Plan (2022–2027) guides broader AI development across five pillars including infrastructure, human capacity, and ethics
  • The Bank of Thailand issued its Policy Framework on AI System Risk Management in September 2025, the first sector-specific binding AI governance framework
  • The Personal Data Protection Act (PDPA, 2019) applies to AI systems processing personal data
  • Not a signatory to the Council of Europe Framework Convention on AI

Key Sources

MDES (Ministry of Digital Economy and Society)View
NECTEC — National AI StrategyView
Thailand AI Ethics GuidelinesView

This content is for informational and educational purposes only and does not constitute legal advice.

AI Regulation Timeline

  1. 18/09/2025
    order

    Office of the Trade Competition Commission closes consultation on guidelines addressing competition concerns in E-commerce platforms

    On 18 September 2025, the Trade Competition Commission closes the public consultation on the guidelines for unfair trade practices, monopolistic conduct, and restrictions on competition in multi-sided e-commerce platforms. The consultation addressed concerns over data sharing between services, cross-platform linkages, and practices that disadvantage small and medium enterprises and consumers. The guideline seeks to ensure fair and transparent competition in digital markets, aligning with international approaches that restrict data linkages.

  2. 12/09/2025
    order

    Office of the Trade Competition Commission opened consultation on guidelines addressing competition concerns in e-commerce platforms

    On 12 September 2025, the Trade Competition Commission opened a public consultation on the guidelines for unfair trade practices, monopolistic conduct, and restrictions on competition in multi-sided e-commerce platforms, until 18 September 2025. The consultation addresses concerns over data sharing between services, cross-platform linkages, and practices that disadvantage small and medium enterprises and consumers. The guideline seeks to ensure fair and transparent competition in digital markets, aligning with international approaches that restrict data linkages.

  3. 15/08/2025
    order

    National Cyber Security Agency closes consultation on modifications to the cybersecurity guidelines and standards framework

    On 15 August 2025, the National Cyber Security Committee (ONCSA) closes the public consultation on modifications to the 2021 cybersecurity guidelines and standards framework for government agencies and critical information infrastructure, until 15 August 2025. The consultation is open to public, private, and civil society input. The consultation aims to ensure the revised standards reflect modern cyber threats and evolving technological conditions, with ONCSA encouraging broad participation to strengthen national cybersecurity.

  4. 13/08/2025
    order

    Securities and Exchange Commission closes consultation on digital asset regulatory sandbox allowing conversion of digital assets into Thai Baht

    On 13 August 2025, the Securities and Exchange Commission (SEC) of Thailand closes the public consultation on a proposed digital asset regulatory sandbox. The sandbox is aimed at promoting the tourism sector, allowing for the conversion of digital assets into Thai Baht specifically for foreign tourists. This sandbox intends to offer tourists holding digital assets increased convenience by enabling exchanges through licensed operators to spend Thai Baht on goods and services via e-money platforms. Participation in the sandbox is open to licensed digital asset exchanges, brokers, and dealers, who must apply and adhere to the SEC's regulatory framework. The program requires robust risk management, including customer due diligence checks, in compliance with the Anti-Money Laundering Office standards. Participants must also integrate with e-money service providers regulated by the Bank of Thailand.

  5. 01/08/2025
    order

    National Cyber Security Agency opened consultation on modifications to the cybersecurity guidelines and standards framework

    On 1 August 2025, the National Cyber Security Committee (ONCSA) opened a public consultation on modifications to the 2021 cybersecurity guidelines and standards framework for government agencies and critical information infrastructure, until 15 August 2025. The consultation is open to public, private, and civil society input. The consultation aims to ensure the revised standards reflect modern cyber threats and evolving technological conditions, with ONCSA encouraging broad participation to strengthen national cybersecurity.

  6. 31/07/2025
    outline

    Electronic Transactions Development Agency adopted regulatory clarifications on obligations of high-risk platforms subject to additional duties under DPS Act

    On 31 July 2025, the Electronic Transactions Development Agency (ETDA) issued regulatory clarifications for online marketplace platforms, following the issuance of the list of high-risk platforms subject to additional obligations under the Royal Decree on Digital Platform Service Businesses Requiring Notification B.E. 2565 (2022) (DPS Act). The list includes 19 digital platform service providers designated as high-risk under Section 18(2) of the DPS Act, based on risk criteria including financial and commercial stability, electronic data system reliability, potential for public harm, and high-level impact. These platforms are subject to compliance with Section 20 of the DPS Act, effective from 10 July 2025, which imposes additional procedural and technical obligations. These include mandatory identity verification for registration as operators or sellers, disclosure and vetting of seller information, enforcement of product standards, implementation of policies for product and seller governance, establishment of user complaint mechanisms with resolution notification within three days, and transmission of seller data to competent government agencies upon request. ETDA also clarified the criteria for high-risk designation, which include exceeding 100 million baht in transaction value within Thailand, operating without Department of Business Development (DBD) registration while having at least 100 business users, an average monthly active user (AMAU) rate exceeding 5% of the population, or lack of effective user supervision enabling unlawful or harmful activities. The forum also addressed inter-agency coordination with the Thai Industrial Standards Institute (TISI), Food and Drug Administration (FDA), and the Office of the Consumer Protection Board (OCPB), data linkage protocols, information credibility standards, and the 180-day transitional period from the Royal Gazette publication to operational enforcement.

Last updated: 18/09/2025